Guardian Unlimited | The Guardian | Blink-and-you’ll-miss-it radio ads

Who is to draw the line between “ultra-brief ads” (Guardian 14 June) and illegal subliminal advertising? In a world where we are constantly bombarded with explicit attempts to capture our conscious attention, how long until advertisers exploit this black art? Don’t listeners have the right to be aware of when an advertisement is intruding on their listening? And why stop there? Why not slip in a few words advertising every now and then in newspaper articles? Or are the newspapers doing it already?

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