How much is your personal data worth?

BBC NEWS | Technology | Passwords revealed by sweet deal: despite our widespread concerns about personal data protection and security, we seem to implicitly trade our data for peanuts (or, in this study, a bar of chocolate).
What if users were able to trade their data to the highest bidder? Currently the whole issue is driven by businesses who use our data. As individual citizens, we don’t really control anything: we are forever filling in forms, online and paper, repeating the same data time and time again. But what if citizens had a real “personal data store” that only they could access unconditionally? Not only would this reduce data errors, but would also ensure that each data access was properly aduited and logged, as with any serious business data.

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